Netoffer SuperBLOG Content Marketing Services

 Netoffer SuperBLOG Content Marketing Services offers a variety of articles on a wide selection of industry topics. Here are some summaries of recent postings:

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Coppell – Lewisville fence company (Texas State Fence Co.) uses only the finest materials when they build your fence, insuring high quality and lasting value.

Materials We Use
 
Board-on-board

• Privacy fence. No cracks from wood shrinkage.  [more info... ]

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Plano Heating and Air Conditioning Company Tip #1 – Plano Heating and Air Conditioning Company Total Air and Heat offers a tip on how to get the most out of your Heating and Airconditioning system.

Preventative Maintenance:  Don’t be tricked by the under $30.00 tune up.  Most contractors that offer this type of tune up are hoping to find parts to replace.  In some… [more info... ]

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Plano Air Conditioning Company – Repair vs Replace My Air Conditioner? - Plano Air Conditioning Company Total Air and Heat answers the question of whether it is better to repair or replace that old air conditioning system.

This question is asked by many of our Customer’s during the hot summer months.  The answers are not always cut and dried; but if you follow the guidelines below it will… [more info... ]

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Plano Air Conditioning Company offers Home Efficiency Test – Plano Air Conditioning Company Total Air and Heat offers a Home Efficiency Test that allow you to know how much money you are wasting due to inefficient systems.

A HomeEnalasys is a high-tech check-up for your home that measures and analyzes your home’s heating and air conditioning system. Certified service technicians attach… [more info... ]

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The NTX Security Top 10 Reasons Not To Protect Your Business - Here is the NTX Security Top Ten List of Reasons NOT to protect your business.  There are many reasons why you should protect your business with a professionally installed video surveillance system. We have discussed many of those in previous posts; however in a “effort” to be fair and balanced, here are the Top 10 Reason Not to Protect Your Business. 

   … Drum roll please…  [more]

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Protect your business – thieves like to shop for the holidays too! - Crime affects businesses and charities alike. It hits especially hard during the holidays.   Let NTX Security help your business or organization stay secure 24/7 with a custom designed 3-D Security Package.

3-D Security is a multifaceted approach to protecting your property. [more]

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Frisco Business Security: Watch for Burglars Targeting Business with Flat Screen TVs – Frisco Business Security Company offers 5 tips to protect your business from these flat screen bandits.

1. Take extra effort to secure TV’s to the wall. Anything you can do to delay its removal will deter thieves from taking the time to steal it.
2. Have a 24/7 fast response monitored security system with a GSM… [more info... ]

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Plano Divorce & Family Attorney Advocates Use of Mediation - Plano Divorce & Family Attorney Richard L. Armstrong advocates using mediation as a communication and settlement tool before, during, and after a divorce.

Mediation is an Alternative Dispute Resolution (”ADR”) procedure which takes the form of a non-binding settlement conference between two individuals with adverse interests and a professional facilitator known as a mediator.

“Family mediation” means the mediation of disputes in actions for divorce, annulment, establishment of paternity, child custody or visitation, or child or spousal support. [more info...]

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Plano Litigation Attorney Limits Liability With Contract Provisions - Plano Litigation Attorney Richard L Armstrong of Armstrong the Law Firm discusses how to inexpensively limit your liability by the use of contract provisions.

I would never dream of taking away from my colleagues’ insurance business. Insurance is certainly necessary to some extent. And, after all, insurance is what built America…at least the visible part comprised of the sky lines of our large cities. But let me pose a provocative question: “Isn’t the best insurance that which deters a claim to begin with?”  [more info...]

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Plano Divorce Lawyer Discusses Personal Injury Settlements – Clients often want to know whether a personal injury settlement is community property in a Texas divorce. Plano Divorce Lawyer Richard Armstrong states “It depends..”

Generally speaking, any property in the marital estate which was not owned prior to the marriage, inherited or received as a gift is presumed to be community property.  Like inherited property, personal injury recoveries, including settlements… [more info... ]

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Plano Business Attorney Discusses Contract Components   – Plano Business Attorney Richard Armstrong addresses the components of a contract to assist the business owner in recognizing one.

At its essence, a contract is a legally binding agreement between parties to do or refrain from doing something. Businesses enter into contracts for many reasons, including… [more info... ]

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NetOffer SuperBLOGs are sources of a variety of expert commentary, insight, advice, and advice on a variety of topics. Find information about Legal Services and Issues, Automotive Services, Business Management, Business Opportunities, Financial Services, Travel and much more.

Announcing a Dallas Fort Worth Super-BLOG Marketing Service

NetOffer is a Dallas Internet Marketing and advertising company which focuses on content based search engine marketing services.

Content based marketing is loosely defined as a marketing strategy that subscribes to the tenant that people choose to deal with vendors who exhibit expertise and competence in providing products and services of interest to the consumer. Content based marketing focuses on improving the perceived expertise and competence of vendors by placing content on the Internet using a variety of rich media tools including videos, audios, flash, and text. Content is any message that elevates the perception of the vendor providing the content. Content is most memorable if presented in an intersting story based format.

NetOffer helps clients develop content in the form of BLOG articles that are posted and marketed so that consumers searching for information relevant to the content can find the client’s content easily. This is accomplished primarily through the use of SuperBLOGs which can be described as a sort of Industry Specific Resource Center designed to offer consumers a single place where they can find many sources of content in the subject area of their interest.

Consumers benefit because they can easily find multiple viewpoints, perspectives, products, services and messages in one location so that the consumers research is made easier. The consumer will need to do less searching for alternative content and can spend more time absorbing the content messages.

To learn more about SuperBLOGs offered by NetOffer please visit the DFW SuperBLOG website. To learn more about other NetOffer Search Marketing services visit our website.

Specialty short run box maker launches November 2008 in Dallas Texas

Specialty short run box maker BoxWerkz.com launched their new business in November 2008 in Lewisville Texas just north of Dallas.

Owners Stephen Shepherd and Keith Steele used to work together in the office automation business in North Texas. After a successful career Stephen and Keith had retired  and were enjoying the usual benefits of retirement for successful business people… boredom.  Stephen’s daughter’s father-in-law has been selling short run specialty box manufacturing equipment in England and had been talking about the numerous opportunities that exist for business in the specialty box niche.

After doing his research Stepehen called Keith and said, “Lets make boxes.” Steele joined Shepherd and the two opened a manufacturing facility in Lewsiville on November 3rd, 2008. The market for specialty boxes in the DFW area is quite strong. There is very little competition in the short run box making business and there are many small businesses that find the traditional large volume manufacturing process cumbersome. Ordering a 6 -12 month supply of boxes does allow a  lower cost per unit but that lower cost is ofset by the inventory storage and carrying costs associated with higher volume orders. Traditional American box manufacturing is high volume based and many manufacturing facilities have minimum volumes of 5,000 to 10,000 units which can be too much for smaller operations.

BoxWerkz also offers licensing opportunities. BoxWerkz is the sole distributor in the United States for the AutoBox machinery manufactured in England. English box making has traditionally be more localized and based on short runs due to the nature of the English transportation infrastructure. Poor quality roads and high fuel costs encourage short run box manufacturing and the equipment developed in England has set the quality standard for the industry.

If you have any questions about short run specialty box making please call Stephen Shepherd or Keith Steele at 469-293-1801.

Dallas Flat Fee Broker Predicts Mortgage Conditions in 2009

There has been quite a bit of press given to the financial crisis and it seems clear to me that the solution being  proposed is… Flood the Markets with Cash!

The Federal Reserve has already reduced rates to 1% and there is plenty of talk and expectation that there will be further rate cuts. It is likely that we will see a Fed Funds Rate of .5% by January and it could even go as low as 0% by February or March. The pressure on the Fed to use rate cuts to stimulate the economy will be even greater in the 1st quarter of 2009 due to the worsening unemployment situation and the continuing weakness in the housing markets.

What happened in the 2000 to 2002 time frame will likely happen again. Remember how Greenspan dramatically hiked rates to curb the ‘irrational exuberance’ of the stock markets during the dot.com era? He overreacted and the result was that by 2000 the markets were in a full bear market downturn.  By the time 9-11 occurred we were already suffering dramatic declines in ‘wealth’ due to the downturn brought on by the hike in interest rates.

After 9-11 the Fed scrambled to reverse the market implosion and drastically lowered interest rates. The result was that 2003 through 2006 was saw the greatest growth in real estate speculation and prices ever experienced. This is a direct result of the Fed flooding the market with cheap rates and the U.S. Government encouraging the ‘A House For Everyone’ policy. Rates were low, credit easy to get, buyers flooded the market, and the bubble was in full swing.

Then in 2006 and 2007 the ARM adjustments began to kick in for loans generated in 2003 and 2004 and foreclosure rates began to soar. So many poor quality loans were made that without an ever increasing demand for homes and an ever increasing rise in home values many people were simply unable to keep up with their debt obligations and the house of cards began to collapse.

Now with the collapse of real estate prices causing a domino effect collapse of mortgage lenders, investment banks, and hedge funds there appears to be no end in sight. Consumer giants such as auto makers are suffering from the decline in consumer confidence and now they are hemoraging cash and on the verge of collapse. At a minimum the shock waves of the return to conservative lending practices will continue into early 2009 in the form of more layoffs and the failure of many retailers, auto dealerships, municipalities, etc.

OK… now for the good news… 2010 will be a BOOM YEAR!

Why? Because the continuing flood of cash and easy credit at the Fed level will take between 12 and 24 months to have the desired impact. The Fed began to take action in October of 2008 by the TARP program designed to buttress the major financial markets. That has succeeded but those markets will be slow to begin loosening credit. As we go into 2009 the Obama administration will pressure Congress for 1 – 2 Trillion in stimulus packages that will spread over a 4 – 10 year period with a front end load for quick impact. The stimulus packages will start having an impact in the summer of 2009 but the full impact will not be felt until 2010.

It takes time to gear up. There is talk of rebuilding the nations roads and bridges. Great. What does that mean? Building roads requires that engineering reports be performed. Same thing with Bridges. Engineers will have to be hired and plans prepared and reviewed and approved. That takes time. Then the Contractors will have to be hired after a Bid and Approval and Vetting process. More Time. Then equipment and materials ordered and people hired to run the equipment and manufacture the materials. More Time.

What does that mean? Well, lots of Engineering firms will be making money in 2009. Lots of orders for equipment will be placed in late 2009. Equipment manufacturing will halt layoffs and begin to hire in late 2009 or early 2010. When the equipment and construction materials are ready the contractors will begin to hire, probably in 2010.

As the cash starts to flow in late 2009 and 2010 the unemployment levels will begin to decline and this is when the magic will kick in. The Magic is that it will be late 2009 or early 2010 before the Media begins to report on an improving economy. It is only when the Media begins to report that things are improving that the consumer attitude will begin to change to become more positive. Consumer attitudes will not change overnight. Consumers will keep a tight rein on their purses through all of 2009 making the retail and consumer services segment of the economy the last to see improvement. Christmas of 2009 is likely to be as dismal for retailers as 2008 will likely be.

The foundation of the recovery this time, like in 2002 – 2005, will be the housing industry. As rates come down and as credit eases people will begin to purchase homes again. The mortgage industry will be more tightly monitored and the abuses of the past will not be possible. New abuses will crop up because the pressure to loan for home purchases will be increased since the housing market is the prime economic driver.  The attempts to control abuses will cause new and creative financing vehicles to be developed and gradually the knowledge about how to create such financing instruments will permeate the market.  I expect that the housing market will not figure out how to get easy credit until late 2009 or early 2010. Once the markets figure out how to channel the cash and credit being pumped into the economy by the stimulus packages the housting markets will enter another bubble period. 

I predict that 2010 will be the beginning of the NEXT GREAT BUBBLE in HOUSING!

With all of the above in mind I invite you to provide your comments. I would love to hear what you think.

Building a BLOG Network within a Network

Many small business owners are members of local networking and referral groups that meet on a weekly or monthly basis. The purpose of most of these groups is to build relationships with other businesses with whom you become comfortable referring business. Groups such as these make an excellent network within which you can build a BLOG Network.

A BLOG Network is a group of BLOGS which have links between themselves. The concept is very simple and is best explained by an example:

Lets say that you are in a weekly Referral Group with 10 other people. Each of those people set up a BLOG and post entries on the topics that pertain to their businesses.  Each of the BLOGs invite each of the other Referral Group Members to post comments with links back to the Commentators BLOG and Website.

Presume that you comment on three BLOGS in your Referral Group each week. If each of your Comments have a link to both your BLOG, your Website, and another BLOG in the group you are establishing 2 inbound links to your website, and 1 inbound link to someone elses website in the group. The 1st Link is from the other BLOG to your BLOG. The 2nd Link is from the other BLOG to your website. The 3rd Link is from the other BLOG to another BLOG which you also post Comments upon. Indirectly, that 3rd Link leads to two additional links to your BLOG or Website.

If you do this for all 10 BLOGS in your Referral Group you are creating a web of links within a BLOG network. If each of the members of your Referral Group are doing the same thing then you are each helping to promote each other to the Search Engines and you have take your individual 10 websites, multiplied that internet footprint by a factor of 2 (one blog and one website each) resulting in 20 websites, but you have built a network in interlinking BLOGs and Website which is equivalent to 60 websites because you have at least 3 inbound links from within the network of BLOGS.

By employing the above technique you can cooperate with your Referral Group and help each other to elevate your Search Engine Optimization by an order of magnitued greater than you can without the cooperation of a similar group of network partners.

Search Engines LOVE BLOGS because of the tendency for BLOGS to have timely and relevant content to the search being performed. By building a BLOG Network you can significantly elevate the visibility of your BLOG and your Website with a very small investment of time.

For more information please visit www.NetOfferMarketing.com or call me at 972-239-0850.

Thanks. Lee Thurburn

How to design a great Landing Page.

You have something to sell and you want to sell or promote it over the internet. Great. First you need a strategy to drive traffic to a Landing Page where you deliver a specific, strong, call to action.

How do you deliver a strong call to action? Easy.

You use a combination of technology and graphics and old fashioned text to quickly capture the visitors attention and get them to abosorb your message.

I would like to invite you to check these client websites to see what a strong call to action can look like:
1) www.JoesCollisionandDetailing.com – Joes Collision and Detailing is an auto body shop
2) http://search.netoffer.com/drvillines – Plano Chiropractic Clinic is located in the North Dallas, Texas area.
3) http://search.netoffer.com/kunderwood – Underwood Speakers Bureau provides speakers to groups.
4) http://search.netoffer.com/jddunphy – Tornado Alley Roofing is a multistate roofing company in the midwest.

These companies all have good examples of a highly interactive combination of Speaking Avatars, Videos, Clean Graphics, and clear and concise text that deliver a strong message and a call to action.

Each of these companies use the NetOffer 3-Website Marketing System along with our Guaranteed Results Marketing Program where we drive traffic and guarantee that they will be happy with the results.

If you are interested in learning more please visit www.NetOfferMarketing.com or call 972-470-5888 to schedule a personal consultation.

Lee Thurburn
President
NetOffer, Inc.

Get Guaranteed Results on Internet Advertising

If you are like me you have become frustrated with the high cost of marketing and the lack of results from many of the available marketing mediums and programs that exist. Sure, everyone tells you that they have a great way to get your message to the market but when you ask about a guarantee they will either laugh out loud or they will simply state that they can not offer a guarantee.

The fact is that if they were truly confident of their ability to generate results… if they truly knew that they could deliver your message to a quality audience… they would not laugh.

NetOffer can guarantee results!

How?
We own our own medium.
We have a Classified Ad system similar to Craigslist.org.
We have an Online Directory system similar to the YellowPages.com.
We own and control our own delivery system and get use that system to funnel traffic to destination landing pages.

NetOffer has developed both a Classified Ad system and Online Directory system and in each system we provide Sidebar Ads that are similar to Google’s AdWords. Similar yet different.

Similar in the sense that they are text only advertisements (Title + 4 Lines) that are displayed at the top and to the right of the content. Whenever someone views a Classified Ad category, or performs a Directory Search, the results are surrounded by Sidebar Ads. People see the Sidebar Ads and they click on the ads and they are directed to the Landing Page for that ad.

Landing Pages are actually listings in the Online Directory. Listings are free and they come with a very powerful suite of marketing tools built into the page. I used to describe the landing pages as Social Networking for Business but that is no longer sufficient. The system has continued to evolve as I have developed the capabilities and it is now a very advanced Internet Marketing and Advertising Platform. Much more than just a Social Network for Busines system.

We use the full capabilities of the Internet Marketing and Advertising Platform to deliver a strong call to action directly to people who land on your listing page because they clicked on one of the Sidebar Ads that we placed around our system.

Simple and Effective.

How does the guarantee work?
Simple… you are happy with your results or you cancel and get a refund.

To learn more visit www.NetOfferMarketing.com.
or… call me at 972-470-5888 to schedule a personal consultation.

Thank you for reading this far.
Lee Thurburn
President

What Google Considers Important for Ranking.

Here is a quick summary of the factors that Google, and most other search engines, consider important when determining where your website will be displayed in a search results list. The factors listed below are listed in the general position of importance given by search engines with the more important factors listed first.

Domain Age and Type Metrics

1. When was your domain registered? Older is better.
2. When was your website first visible (after construction)? Older is better
3. Whey type of domain do you have? .com, .org, .edu, .gov are most desirable.

Search Relevance Metrics

1. Keyword match in Title – high value
2. Keyword match in Domain Name – high value
3. Keyword match in URL – high value
4. Keyword match in Content – beware keyword spam in content.
5. Keyword match in Keyword Meta Tag – less important than in the past… beware keyword spam.
6. Keyword match in Description Meta Tag – less important than in the past.
7. Keyword match in Inbound Link Anchor Tags
8. Keyword match in Outbound Link Anchor Tags

Inbound Traffic Metrics

1. Keyword match in Inbound Link Anchor Tags – high value links have relevant keywords and relevant content.
2. # of inbound links – more is better, but beware of spam links. Relevant inbound sources are important.
3. Relevance of pages sourcing inbound links – this is the ‘Page Rank’ of source pages – higher is better.
4. Traffic volume from inbound linked pages – the higher the traffic volume the better.
5. Yahoo Directory Link – this is a high value inbound link… cost is $299/yr.
6. Looksmart Link – valuable but not as valuable as a Yahoo Directory inbound link.

Suggestion: Use BLOGS as a way of creating high quality inbound links to raise page rank.

For more informaton please visit: http://www.NetOfferMarketing.com

Call 972-239-0850 for a personal consultation.

NetOffer Marketing has a variety of affordable programs to improve your traffic and page rank.

The 3-Website Marketing System

NetOffer, Inc. is pleased to announce the launch of a 3-Website Marketing System built on both a Classified Advertising system and an Online Directory system. The two systems are integrated in the form of a Business Social Network website and together provide a unique approach to Search Engine Optimization and Internet Marketing.

To learn more about the system please visit NetOffer.com/iMarketing. Future postings will cover this system in detail and this website will be used to announce upgrades and new features as they become available for use.